AMERICANAS S.A.


February 28, 2024

To the beneficial owners, or representatives acting on behalf of beneficial owners, of the securities listed below.

Americanas S.A. (collectively, the “Company”) is undertaking a transaction with respect to the outstanding notes listed in the table below (collectively, the “Notes”) pursuant to that certain Exchange Offer Memorandum, dated February 28, 2024 (the “Exchange Offer Memorandum”). This letter neither is an offer or solicitation with respect to the Notes nor any other security. Capitalized terms used herein but not defined.

Title of Series

Issuer

CUSIP / ISIN

4.750% Senior Notes due 2030


JSM Global S.à r.l.

46592B AA0 / US46592BAA08 (Rule 144A);
L5788A AA9 / USL5788AAA99 (Reg S)

4.375% Senior Notes due 2030


B2W Digital Lux S.à r.l.

05609A AA9 / US05609AAA97 (Rule 144A);
L0527Q AA1 / USL0527QAA15 (Reg S)

The Option 2 Consideration will be available only to the following holders of Notes (collectively, “Eligible Holders”):
(x) persons reasonably believed to be qualified institutional buyers as defined in Rule 144A under the Securities Act (“Rule 144A”), in reliance on the exemptions from registration provided under the Securities Act, or
(y) other investors that are not U.S. persons outside the United States to in accordance with Regulation S.

To receive further information, please complete the attached eligibility letter and return it to D.F. King & Co., Inc., as information agent (the “Information Agent”), at the address set forth therein.

PLEASE RESPOND NO LATER THAN 5:00 P.M., NEW YORK CITY TIME, ON MARCH 28, 2024.

You may direct any questions to D.F. King & Co., Inc., 48 Wall Street, 22nd Floor, New York, New York 10005, Attn: Michael Horthman, Email: americanas@dfking.com, Telephone number: (212) 269-5550, (800) 848-3410 (toll-free).

Very truly yours,

AMERICANAS S.A.